CUSTOMER SPOTLIGHT: Pastry Chef Sarah Betcher for The Perfect Purée of Napa Valley
Project description: The Perfect Purée of Napa Valley profiles chefs, bartenders, brewers and bakers to share customer success stories and promote product trends and techniques.
Outcome: Pastry Chef Sarah Betcher says the brand helps her find out-of-season flavors and cuts down on labor and food waste in her kitchen. The company benefits from increased brand loyalty, cross-platform content and new recipes.
BIO: The Perfect Purée of Napa Valley Atlanta Brand Ambassador De'Qustay Johnson
Project description: As the leading U.S. producer of premium fresh fruit purées for culinary and beverage professionals, The Perfect Purée of Napa Valley has a robust brand ambassador program with regular bio updates and additions. I connect with incoming brand ambassadors to coordinate their professional experience with their work for the brand.
CONTENT: Kinship.com How to Train Your Puppy to Stop Barking as Soon as Possible
Project description: Expert-sourced article helping puppy parents learn why their puppy barks, how to gently and patiently train their puppy not to bark so much and when to call in a trainer.
For other stories about cats and dogs, visit articles by Catherine Fahy Green in Kinship.com.
PRESS RELEASE AND PRODUCT LAUNCH CAMPAIGN: Conversation Starters: Camu Camu and Soursop Debut as the Newest Flavors from The Perfect Purée of Napa Valley
Project description: Development of press materials announcing two uncommon new South American fruit purées, Camu Camu and Soursop.
Outcome: Distribution to foodservice trade media included placement in Supermarket Perimeter, Bake Magazine, Catersource and BevNet.com.
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