Centro Restaurant Group for The Perfect Purée of Napa Valley
Outcome: Centro Restaurant's cinnamon roll with pink guava was called 'revelatory' by Minnesota Monthly. I interviewed members of the Centro team to learn how The Perfect Purée provided a speed-scratch solution for more flavorful recipes at their Twin Cities concepts.
RECIPE BLOG: MINT Nutrition Winter Salad
Project description: Ingredient research, writing and SEO optimization of recipe blog posts for nutrition and dietary consulting business.
Kinship.com Shedding Season: How to Keep Dog Hair Off Your Couch, Car, Clothes, and Carpet
Project Description: In this ongoing project for a leading pet wellness site, I use my written communication skills and understanding of the overall pet space to craft SEO-optimized articles about pet health, behavior and nutrition. If you're a pet parent with a dog that sheds, this article with expert interviews teaches you how to manage shedding and when excessive shedding indicates health issues.
PRESS RELEASE AND PRODUCT LAUNCH CAMPAIGN: Conversation Starters: Camu Camu and Soursop Debut as the Newest Flavors from The Perfect Purée of Napa Valley
Project description: Development of press materials announcing two uncommon new South American fruit purées, Camu Camu and Soursop.
Outcome: Distribution to foodservice trade media included placement in Supermarket Perimeter, Bake Magazine, Catersource and BevNet.com.
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