Good marketing makes claims. Great marketing gives proof.
The work below is rooted in research, interviews and real conversations. It transforms expertise and customer experience into copy that builds trust, supports sales and helps businesses make a real impression.
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As a strong advocate for zero waste and conscious eating, Michelle Lainez uses The Perfect Purée to save time and money on labor and ingredients. Her quotes and creative recipe for Mango Chia Breakfast Pudding became high-quality content for earned media about National Vegan Month in the food trade publications Catersource and Bar & Restaurant News.
Chef Michelle & Company
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Amy Walsh’s role as the ‘spirit guide’ for the Lodge at Woodloch and her expertise in whiskey highlights how seasonal fruit flavors can play off dark spirits. Her cocktail recipe with rye whiskey, ginger beer and The Perfect Purée Blood Orange Concentrate became the subject of a Whiskey Advocate feature on the perfect fall cocktail.
The Lodge at Woodloch
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Centro Restaurant’s cinnamon roll with pink guava was called ‘revelatory’ by Minnesota Monthly. I interviewed members of the Centro team to learn how The Perfect Purée provided a speed-scratch solution for more flavorful recipes at their Twin Cities concepts.
Centro Restaurant Group
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James Beard Award-winning chef and Hawaiian culinary ambassador Sam Choy is a Food Network star and the host of “Sam Choy’s in the Kitchen.” The self-proclaimed ‘godfather of poke’ turns everyday fare at his Lake Tahoe restaurant into island-style favorites like Hawaiian Meatballs with The Perfect Purée Carmelized Pineapple barbeque sauce, cilantro lime crema and sesame seeds.
Sam Choy’s Ohana Diner
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James Beard Award-winning pastry chef Emily Luchetti’s career includes winning the Women Chefs & Restaurateurs Golden Whisk Award, the James Beard Foundation Award for Outstanding Pastry Chef and the James Beard Foundation Who’s Who of Food & Beverage in America. In 2025 she launched her line of Sweet Queen fruit spreads and caramels including dairy-free versions with The Perfect Purée. Her recipe for Clear Pear Caramel Sauce became part of a round-up of festive holiday recipes from celebrity chefs and cookbook authors.
Emily Luchetti
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Paris Baguette chose award-winning Plum Gochu Syrup, for its fresh mint lemonade, solving operational and culinary challenges while giving prospective customers practical ideas and greater confidence to use the new product in their own menus.
Hami Kim
More Customer Stories
Tassia Lacerda is the founder of the mobile bartending business Crème de la Crème Bartenders and appears on the reality TV series “Bar Rescue."
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Washington D.C. Brand Ambassador for The Perfect Purée of Napa Valley
Top Chef contestant Pablo Lamon has more than 15 years’ experience in the food and beverage industry.
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miami Brand Ambassador FOR THE PERFECT PUREE OF NAPA VALLEY
De’Qustay Johnson is a bartender and mixologist with more than 10 years of experience serving drinks and a passion for delivering friendly, engaging customer service.
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Atlanta Brand Ambassador for The Perfect Purée of Napa Valley
A good corporate bio is your company’s digital handshake. I connect with incoming brand ambassadors to coordinate their professional experience with their work for The Perfect Purée of Napa Valley. As the leading U.S. producer of premium fresh fruit purées for culinary and beverage professionals, the company has a robust brand ambassador program with regular bio updates and additions.
Bios
Helping you convey advice and expertise
Bios & Blogs
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I connect with incoming brand ambassadors to coordinate their professional experience with their work for The Perfect Purée of Napa Valley. As the leading U.S. producer of premium fresh fruit purées for culinary and beverage professionals, the company has a robust brand ambassador program with regular bio updates and additions.
The Perfect Puree of Napa Valley miami Brand Ambassador Pablo Lamon
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I connect with incoming brand ambassadors to coordinate their professional experience with their work for The Perfect Purée of Napa Valley. As the leading U.S. producer of premium fresh fruit purées for culinary and beverage professionals, the company has a robust brand ambassador program with regular bio updates and additions.
Atlanta Brand Ambassador for The Perfect Purée of Napa Valley
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I connect with incoming brand ambassadors to coordinate their professional experience with their work for The Perfect Purée of Napa Valley. As the leading U.S. producer of premium fresh fruit purées for culinary and beverage professionals, the company has a robust brand ambassador program with regular bio updates and additions.
Washington D.C. Brand Ambassador for The Perfect Purée of Napa Valley
More bios
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RECIPE BLOG: mint nutrition Bison Bolognese
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RECIPE BLOG: MINT Nutrition Pear Parsley Vinaigrette
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RECIPE BLOG: MINT Nutrition Winter Salad
Created for a dietary consulting practice, these brief, informative blog posts provide context for seasonal recipes. Research-backed nutritional insight highlights the role of featured ingredients, giving readers practical information that supports healthier food choices and positioning the practice as a trusted nutrition resource.
Blogs
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Project description: Ingredient research, writing and SEO optimization of recipe blog posts for nutrition and dietary consulting business.
RECIPE BLOG: MINT Nutrition Winter Salad
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Project description: Ingredient research, writing and SEO optimization of recipe blog posts for nutrition and dietary consulting business.
RECIPE BLOG: MINT Nutrition Pear Parsley Vinaigrette
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Project description: Ingredient research, writing and SEO optimization of recipe blog posts for nutrition and dietary consulting business.
RECIPE BLOG: mint nutrition Bison Bolognese
More bios
First impressions matter to dogs as much as people. Just like us, dogs form lasting memories of people based on their body language and demeanor.
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Do Dogs Remember People?
Guide dogs, mobility support, medical alert, PTSD service dogs . . . here’s who they are and what they do.
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Types of service dogs
New puppy parents may find their pup’s first barks delightful, but when that barking becomes incessant and repetitive, you’ll want to learn techniques for restoring calm.
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How to Train Your Puppy to Stop Barking as Soon as Possible
Consider these pups for any house with kiddos.
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10 Best Dog Breeds for Kids That Make Great Family Pets
Yes, you can: Here are some tips on keeping your house clean, despite your pup’s endless shedding.
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Shedding Season: How to Keep Dog Hair Off Your Couch, Car, Clothes, and Carpet
Unpleasant as it may be, this is something you can’t ignore.
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Legal Limits on Dog Barking: What Pet Parents Should Know
Search engines and AI models favor unique, first-person content, making direct quotes from subject matter experts (SME’s) a powerful way to build authority and increase visibility. In this project for the pet advice site Kinship.com (now known as Adoptapet.com), veterinarians and behavioral experts demystify pet health, nutrition and management issues.
pet advice site Kinship.com
Connecting with industry experts to elevate your authority and raise your visibility
Long-Form Content
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In this ongoing project for a leading pet wellness site, I use my understanding of the overall pet space to craft SEO-optimized articles about pet health, behavior and nutrition. If you're a pet parent with a dog that sheds, this article with expert interviews teaches you how to manage shedding and when excessive shedding indicates health issues.
Shedding Season: How to Keep Dog Hair Off Your Couch, Car, Clothes, and Carpet
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In this ongoing project for a leading pet wellness site, I use my understanding of the overall pet space to craft SEO-optimized articles about pet health, behavior and nutrition. If you're a pet parent with a new puppy, this article with expert interviews teaches you how to manage and stop barking as soon as possile.
How to Train Your Puppy to Stop Barking as Soon as Possible
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In this ongoing project for a leading pet wellness site, I use my understanding of the overall pet space to craft SEO-optimized articles about pet health, behavior and nutrition. In this article, pet parents learn about different types of service dogs, who they are and what they do.
Types of service Dogs
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In this ongoing project for a leading pet wellness site, I use my understanding of the overall pet space to craft SEO-optimized articles about pet health, behavior and nutrition. In this article, pet parents learn about the 10 best dog breeds that make great family pets.
10 Best Dog Breeds for Kids That Make Great Family Pets
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In this ongoing project for a leading pet wellness site, I use my understanding of the overall pet space to craft SEO-optimized articles about pet health, behavior and nutrition. First impressions matter to dogs as much as people. Just like us, dogs form lasting memories of people based on their body language and demeanor.
Do Dogs Remember People?
More long form content
Finding the right audience for your announcement with media-centered writing that earns attention
Emerging tropical flavors Camu Camu and Soursop align with demand for different, feel-good food and beverage experiences.
Laura Chenel, America’s trailblazing producer of fresh goat milk cheese, earned international acclaim, winning four medals at the World Cheese Awards.
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Laura Chenel Goat Cheese Wins World Cheese Awards Medals
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The Perfect Purée of Napa Valley became the first foodservice company to directly fund a scholarship for the Aarón Sánchez Impact Fund, which supports culinary education and mentorship opportunities for Latino youth.
Perfect Purée and Aarón Sánchez Impact Fund Scholarship
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This press release for the lifestyle agency DRinkPR celebrates Locke & Co.'s impressive accomplishments at major spirits competitions with bourbon made from wildfire ash.
Locke + Co.’s Big Blaze Bourbon Wins Gold and Double Gold at Recent Spirits Competitions
In its first release of a shelf-stable product, The Perfect Purée releases multi-application culinary syrups that deliver premium, elevated flavor, convenience and creativity without compromise.
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The Perfect Purée of Napa Valley Introduces Culinary-Inspired Syrups
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Camu Camu and Soursop Debut as the Newest Flavors from The Perfect Purée of Napa Valley
The Perfect Purée expands into the elevated bar ingredients category with its acquisition of Strongwater, the Colorado-based maker of craft bitters, mixers and functional beverages.
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The Perfect Puree Strongwater Acquisition Release
Press Releases & Launch Campaigns
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Emerging tropical flavors Camu Camu and Soursop align with demand for different, feel-good food and beverage experiences.
Outcome: Distribution to foodservice trade media included placement in Supermarket Perimeter, Bake Magazine, Catersource and BevNet.com.
Camu Camu and Soursop Debut as the Newest Flavors from The Perfect Purée of Napa Valley
The Perfect Purée expands into the elevated bar ingredients category with its acquisition of Strongwater, the Colorado-based maker of craft bitters, mixers and functional beverages.
As Seen in: PR Newswire, Brewbound, BevNet, Elevated Magazines
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The Perfect Puree Strongwater Acquisition Release
This press release for the lifestyle agency DRinkPR celebrates Locke & Co.'s impressive accomplishment at major spirits competitions with bourbon made from wildfire ash.
As Seen in: BevNet
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Locke + Co.’s Big Blaze Bourbon Wins Gold and Double Gold at Recent Spirits Competitions
Perfect Purée and Aarón Sánchez Impact Fund Scholarship
The Perfect Purée of Napa Valley became the first foodservice company to directly fund a scholarship for the Aarón Sánchez Impact Fund, which supports culinary education and mentorship opportunities for Latino youth.
As Seen in: Food & Beverage Magazine
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In its first release of a shelf-stable product, The Perfect Purée releases premium, multi-application syrups that deliver premium, elevated flavor, convenience and creativity without compromise.
Outcome: Distribution to foodservice trade media included placement in Bake Magazine, CAFE, Beverage Information Group, Perishable News, Roast Magazine
The Perfect Purée of Napa Valley Introduces Culinary-Inspired Syrups
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Laura Chenel, America’s trailblazing producer of fresh goat milk cheese, earned international acclaim, winning four medals at the World Cheese Awards.
Laura Chenel Goat Cheese Wins World Cheese Awards Medals
More press releases
Website Copy
Expressing the essence of your business through website copy that connects with your ideal customer.
Revised Landing page for Foodsupplier.com
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Foodsupplier.com occupies a unique space in the foodservice landscape as marketplace for suppliers, buyers and businesses to find each other.
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Revised Landing page for Foodsupplier.com
The revised landing page of this foodservice sourcing platform clarifies its value proposition and highlights a key differentiator that had been underutilized: Ownership of 18 related foodservice industry domains that lead to faster discovery and greater visibility. The updated messaging translates a technical business asset into a clear customer benefit.
"Catherine has a real talent for making food jump off the page and connect with readers."
"Catherine wrote recipe blog posts for my website, and she delivered every single time. Her writing is warm and vivid. She has a real talent for making food jump off the page and connect with readers. Every post came in polished, on-brand and ready to publish. She understands food writing in a way that feels natural and authentic. If you need someone who can create compelling culinary content, Catherine is the one to call. I wouldn't hesitate to work with her again and I recommend her wholeheartedly."
Christiane Matey, MSHS, RDN, LDN, ABAAHP, founder, MINT Nutrition
"Catherine has a strong ability to turn conversations into compelling, authentic stories."
"She does an excellent job coordinating and connecting with busy foodservice professionals and translating their passion and inspiring stories into thoughtful, well-written spotlights. She organically weaves in product selling points in her storytelling in a way that feels natural and not forced. She’s responsive, flexible and a pleasure to work with."
Montia Garcia, director of marketing, The Perfect Purée of Napa Valley
"Her aptitude for to-the-point writing and attention to detail was way beyond my and my team’s expectations."
"I worked with Catherine on several projects over the last year. Her aptitude for to-the-point writing and attention to detail was way beyond my and my team’s expectations. As our companies evolve I look forward to continuing to work with Catherine over the next hopefully many years and truly believe she will be an amazing asset to our team’s continued growth."
Scott Boland, founder, Foodsupplier.com
