ABOUT ME

The elements of journalistic storytelling apply to effective copy and content writing. 

Whether it’s a persuasive press release, engaging content or inspiring customer stories — I help brands craft writing that's clear and impactful. I've spent 12 years writing for emerging and established national specialty food & beverage companies. Prior to that, I worked as a reporter and editor writing stories on current events, arts & entertainment, education, agriculture and the environment. 

The basis of every writing project is curiosity, collaboration and research — skills that are second nature to reporters. The same goes for writing to the reader and being receptive to feedback. The ABC's of journalism are 'accuracy, brevity, clarity.' Applying those ethics and tweaking the acronym, I’ll create accurate, brand-centered and compelling copy for your business. Did I mention deadlines? I thrive on them.