ABOUT ME

The elements of journalistic storytelling apply to effective copy and content writing. This is especially true now, when real voices matter more than ever. 

Whether it’s a persuasive press release, engaging content or inspiring customer stories — I bring journalistic depth to brand writing. I've spent more than a decade writing for emerging and established specialty food & beverage companies. Prior to that, I worked as a reporter and editor covering current events, arts & entertainment, education, agriculture and the environment. 

What I do now is interview-driven writing for brands that value originality. I discern what you need and develop a clear, repeatable framework for solving problems and building trust.

Every project starts with curiosity, collaboration and research — skills that are second nature to reporters. The same goes for writing to the reader (aka your ideal audience) and being receptive to feedback. The ABC's of journalism are 'accuracy, brevity, clarity.' Applying those ethics and tweaking the acronym, I’ll create accurate, brand-centered and compelling copy for your business. Did I mention deadlines? I thrive on them.