ABOUT ME

Interview-driven writing is for brands that value originality. 

As a reporter, I learned the most compelling stories come from real people doing meaningful things. Today that lesson informs my approach to interview-driven brand content that builds trust and boosts sales. 

Customer stories replace marketing claims with lived experience, showing prospective buyers how your product solves their problem. Especially now when real voices matter more than ever, journalistic storytelling is essential to effective marketing. 

 I've spent more than a decade writing for emerging and established specialty food & beverage companies. Prior to that, I worked as a reporter and editor covering current events, arts & entertainment, education, agriculture and the environment. Whether it’s a persuasive press release, engaging content or inspiring customer stories — I bring journalistic depth to brand writing. Call it corporate journalism. Or corporate community-building that helps businesses gain credibility.