CUSTOMER STORIES — Your marketing multitasker

Well-told customer stories persuade, educate and inform. They show how your product solves problems. They’re fresh, emotionally-resonant and much more memorable than generic self-promotion.

For more than a decade I’ve interviewed food industry innovators for customer stories that demonstrate solutions and build brand community. You probably have lots of satisfied customers who would be flattered to share their story. 

Drawing on the unique experiences of the people using the products, I create user-generated copy that gives you:

• Social proof of customer trust and loyalty
• Direct conversion to sales leads 
• Real-life insight and usage advice about products and services 
• Improved SEO 
• Reusable content across multiple channels
• Assets for earned media 
• A repeatable system for high-quality marketing content