MY SERVICES
Customer success stories: Your marketing multitasker
Well-told stories persuade, educate and inform. They're especially important in the B2B industry where an emotionally resonant story goes beyond explaining product benefits. It illustrates how products solve problems. For more than a decade I’ve interviewed food industry innovators for customer stories that demonstrate solutions and build brand community. Drawing on the unique experiences of the people using the products, I create user-generated copy that gives you:
- Social proof of customer trust and loyalty
- Direct conversion to sales leads
- Real-life insight and usage advice about products and services
- Improved SEO
- Reusable content for emails, newsletters, blog posts and websites
- Assets for earned media
You probably have lots of customer stories out there waiting to be told. With the power of journalistic skills, I'll write stories that build your unique business community.
OTHER SERVICES
I’ve written for numerous established and emerging food & beverage and lifestyle brands. That includes lots of press releases and media pitches (an ex-journalist's specialty). I also write product descriptions, emails, blog posts, corporate bios and custom content for digital and print media. As an animal lover, I write SEO-optimized SME content for a pet advice platform — because animals have stories too.