WORDS MATTER. STORIES SELL.
I'm a journalist turned copywriter helping companies find the right words for writing that makes an impression.
About C. Green Copy and Content
Hi! I'm Catherine. I’m a former journalist trained to tell stories for the greater good. In copy and content writing, stories can be for the greater good and the greater green (meaning revenue, relationships — whatever you value). Your story, your product's story or your customer's story becomes relatable copy that sells.
CUSTOMER SUCCESS STORIES & CASE STUDIES
The elements of journalism apply to effective copy and content writing. For more than a decade I’ve interviewed food industry innovators for cross-platform content that builds brand community. Drawing on the unique experiences of the people using the products, I create user-generated stories that give you:
- Social proof of customer trust and loyalty
- Direct conversion to sales leads
- Real-life insight and education about products and services
- Improved SEO
- Engaging content for emails, newsletters, blog posts and websites
- Assets for earned media
You might have hundreds if not thousands of customer stories out there waiting to be told. With the power of journalistic skills, I'll write stories that build your unique business community.
OTHER SERVICES
I’ve written for numerous established and emerging food & beverage and lifestyle brands. That includes lots of press releases and media pitches (an ex-journalist's specialty). I also write product descriptions, blog posts, corporate bios and custom content for digital and print media. As an animal lover, I write SEO-optimized SME content for a pet advice platform — because animals have stories too.
The basis of every writing project is curiosity, collaboration and research — skills that are second nature to reporters. The same goes for writing to the reader and being receptive to feedback. The ABC's of journalism are 'accuracy, brevity, clarity.' Applying those ethics and tweaking the acronym, I’ll create accurate, brand-centered and compelling copy for your company. Did I mention deadlines? I thrive on them.